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Content Creator + Brand Manager >

Client

Goldbrecht

Role

Brand Manager

Location

Los Angeles, California

Date

2024 - Present

This client serves the ultra-premium market of North America. Based in Los Angeles, they manufacture the Vitrocsa Invisible Wall (the Original minimalist window). It is truly an honor to work with such a renowned organization.

While their engineering and manufacturing processes are elite, their social media presence was spotty and outdated. They needed a more consistent strategy online for relevance as brand copies continued to muddy the waters.

+ Social Media Strategy: I revitalized the social media profiles for the company, incorporating keywords and competitive ranking tactics across all accounts. I regularly visit company headquarters and active job sites to capture the process behind their work. I also publish architectural case studies with their online audience.

+ Strategic Ad Management: I also oversee their digital advertising across several platforms. We implemented a tracking system to measure website analytics and optimize budget.

In 2025, we generated over 80,000 engaged website sessions with a 95.6% engagement rate. By focusing on project storytelling and measurable data, we drove a 1,066% increase in monthly traffic from social platforms to the website. There was a 155% increase in Instagram profile visits and a 584% surge in LinkedIn Company post reactions. We identified paid advertising channels where we could achieve engagement for $0.01 or less and cut low-performing spend, including some channels that were costing over $400 per engagement.

+ Website Management & Graphic Design: I also oversee website updates and occasional graphic design projects to supplement business development needs.

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