Strategic Brand Growth >

This client is a leader in the architecture industry, known for producing high-end glass window and door systems. While their engineering and manufacturing was elite, their digital presence and advertising didn't reflect that level of innovation. They needed a more modern way to connect with architects and high-net-worth homeowners.

We focused on bringing their digital identity up to the same standard as their physical products. This involved a mix of on-site storytelling and data-backed advertising strategies.

+ On-Site Content Creation: I visited active job sites and their headquarters to capture the actual process behind their work. This shift to authentic storytelling led to a 155% increase in Instagram profile visits and a 584% surge in LinkedIn reactions.

+ Social Media Revitalization: We moved away from static posts to high-fidelity project showcases. These efforts helped drive a 1,066% increase in monthly link traffic from social platforms to the website.

+ Strategic Ad Management: I managed their advertising budget across several platforms. We implemented a tracking system to measure "Cost Per 10-Second View" to ensure we were reaching people who were actually interested in the product.

+ Data-Driven Adjustments: By analyzing the data, we identified high-yield channels where we could achieve engagement for $0.01 or less. This allowed us to cut low-performing spend, including some channels that were costing over $400 per engagement.

The brand now has a digital presence that matches its reputation for luxury and precision. We generated over 80,000 engaged website sessions in 2025 with a 95.6% engagement rate. By focusing on quality storytelling and measurable data, the client now has a clear roadmap for their growth. They have a solid, mathematical understanding of exactly what works for their specific audience and I continue to partner with the CEO as a Brand Manager on social media, email marketing, and advertising campaigns.