Brand Refresh + Marketing >

This team has spent 30+ years designing glass systems for iconic film sets (Terminator, Pirates of the Caribbean, etc.) and celebrity estates in Los Angeles. Despite their incredible history, they were looking to establish themselves as a go-to subcontractor for large-scale commercial and mixed-use developments. I was brought in to help them formalize their systems and build a digital presence that reflects their commercial capacity.

We focused on shifting their brand from a referral-based residential business to a professional B2B authority. This required a mix of new systems and targeted content.

+ B2B Content Strategy: I developed social media content focused on mixed-use development and commercial specifications. This helped improve their search visibility on LinkedIn and established them as a knowledgeable partner for developers.

+ Executive Outreach: We used professional platforms to reach out directly to decision-makers at top development firms. This ensured the brand was being seen by presidents and project managers in the commercial sector.

+ On-Site Storytelling: I captured photos and videos of their large-scale installations. Seeing the team handle complex, commercial-grade projects provided the visual proof that new prospects needed to see.

+ System Implementation: Since they didn't have a digital workflow in place, I created a new website, professional marketing templates, and a file organization system. This allows them to maintain a consistent image without taking time away from their job sites.

Modernizing their digital presence led to a significant increase in visibility. We saw a 5,225% increase in LinkedIn reactions and a 3,200% surge in comments. Average monthly website traffic grew by 170% through optimized content. Importantly, nearly half of their LinkedIn visitors were new prospects in the commercial sector. The company is now successfully engaging with elite Los Angeles development firms and has the professional systems in place to support their growth.