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Social Media Management >

Role

Social Media Manager

Date

2022 - 2023

Location

Omaha

This landscaping and lighting company in had a strong foundation built on referrals. Their work was excellent, but they needed a way to bridge the gap between their physical reputation and their digital presence. I assisted them create a strategy that accurately reflected their professional standards to the wider community.

We focused on capturing the quality of their craftsmanship and turning their existing local support into a measurable online presence.

+ Media Shoots and Content Creation: I visited their project sites to capture high-quality visuals and video. This allowed us to show potential customers the actual level of detail they provide in their landscaping and lighting designs.

+ Targeted Social Media Campaign: We developed a campaign specifically designed to build a community around the brand. Instead of just posting, we focused on engaging with their local Omaha audience.

+ Community Engagement: We leveraged their positive reputation to encourage direct interaction from their client base. This made their digital platforms feel like an extension of their local neighborhood presence.

The project led to a proud moment for the entire team. Driven by the support and votes of their community, the company won the "Best of" category for the city. They now have a digital brand that matches the quality of their field work. It has helped them move from a referral-only model to a professional reputation that attracts active leads online.

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