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Generally speaking, a social media manager plans a business's online strategy around marketing, advertising, and discovering new leads. But for my clients, it’s even more about becoming the voice of the brand to ultimately boost high-ticket sales.

Multiple clients have hired me for one main reason: business generation standards are changing. Word-of-mouth referrals are still the strongest source of business, but the origin of that source is new. It is now social proof on digital profiles: social media, reviews, and online communities. Your modern clients (developers, architects, and homeowners) no longer want to just see what  was built. They need to understand how  it was built and why your team was the only one that

The start of 2026 marked two years since I swapped Omaha for Los Angeles. And the journey has been nothing short of transformative. Building an agency in Nebraska taught me the value of blue-collar grit and the unique needs of the home service industry. But California? California has been an absolute masterclass in growth.

Building a life here has taught me that the California way of enjoying life isn't just about the projects you work on. It is about the quality of the life you build while doing the work.

For over three decades, these professionals installed windows and doors for multi-million dollar celebrity estates and iconic film sets (including The Terminator and Pirates of the Caribbean). Despite this celebrity pedigree, the brand struggled to gain traction in Los Angeles' changing multifamily, mixed use commercial development sector. We were brought in to formalize their B2B systems and transform a referral-only business into a professional commercial subcontractor onli

The client is a premier name in high-end fenestration, known for exclusive production rights to the original minimalist window and door system, The Invisible Wall. Despite the caliber of their product, their digital presence was outdated and failed to reflect their innovative values and luxury positioning. We were brought on to bridge the gap between their craftsmanship and their digital identity, transforming their social channels into a high-converting, professional portfol

Client:  Sarpy County and Cities Wastewater Agency ( SCCWWA ) Role:  Lead Creative Partner & Brand Strategist Timeline:  2022 – 2023 Executive Summary The Sarpy County and Cities Wastewater Agency (SCCWWA) is responsible for a critical $155M sewer expansion project in the fastest-growing county in Nebraska. Despite the project's massive economic scale, the Agency lacked a professional identity to communicate its value to the public and potential investors. I was retained to b