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Construction Marketing Insights


Why Every High-End Contractor Needs a Brand Manager, Not Just a Few Social Media Posts
Generally speaking, a social media manager plans a business's online strategy around marketing, advertising, and discovering new leads. But for my clients, it’s even more about becoming the voice of the brand to ultimately boost high-ticket sales.
Megan Keyser


How Architectural Storytelling is Changing the Luxury Construction Industry
Multiple clients have hired me for one main reason: business generation standards are changing. Word-of-mouth referrals are still the strongest source of business, but the origin of that source is new. It is now social proof on digital profiles: social media, reviews, and online communities. Your modern clients (developers, architects, and homeowners) no longer want to just see what was built. They need to understand how it was built and why your team was the only one that
Megan Keyser
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