Case Study: Branding a $155M Infrastructure Expansion

Client: Sarpy County and Cities Wastewater Agency (SCCWWA)

Role: Lead Creative Partner & Brand Strategist

Timeline: 2022 – 2023

Executive Summary

The Sarpy County and Cities Wastewater Agency (SCCWWA) is responsible for a critical $155M sewer expansion project in the fastest-growing county in Nebraska. Despite the project's massive economic scale, the Agency lacked a professional identity to communicate its value to the public and potential investors. I was retained to build the Agency’s brand from the ground up—transforming a technical infrastructure necessity into a compelling narrative for community growth.

The Strategy: Storytelling Through Infrastructure

To incentivize funding and secure public backing, I implemented a multi-phase strategic rollout that moved the project from engineering plans to a community vision:

• Brand Identity Development: Created the primary Agency logo and project-specific branding, establishing a professional look and feel that commands authority with state and local leaders.

• Narrative Video Production: Produced a series of professional interview-based videos featuring board members and local stakeholders to highlight the project's human impact and economic ROI.

• Digital Hub Creation: Designed and launched a modern website and six social media channels (Instagram, Facebook, LinkedIn, Twitter, TikTok, and YouTube) to serve as the centralized source of truth for project updates.

• Targeted Content Engine: Executed a high-frequency content strategy, including keyword-rich blogs and social posts designed to educate the public on how the $155M expansion directly affects the Omaha Metro.

  
  

The Deliverables

I provided the Agency with a complete toolkit for long-term stakeholder communication:

• Comprehensive Brand Guide: Established typography, color theory, and organizational voice.

• Social Media Infrastructure: Built and managed accounts across all major platforms to ensure daily public transparency.

• Professional Media Library: Created high-fidelity video content for use in board presentations and funding requests.

• Strategic Roadmaps: Provided monthly reporting and content calendars to maintain a consistent message across the 2-year project lifecycle.

  
  

The Impact

• From Technical to Recognizable: Successfully transitioned SCCWWA from a body of interlocal agreements into a recognizable public-facing brand.

• Stakeholder Alignment: Equipped the Agency Board with professional assets to communicate the project's necessity to political and financial decision-makers.

• Engagement Growth: Established a digital presence where none previously existed, allowing for direct community interaction and education.

The brand in action